Tuesday, 11 November 2014

Launching Feed by 'Like' Campaign

The Akshaya Patra Foundation is launching an online campaign?Feed by 'Like' on 11th November, 2014. When one likes Akshaya Patra's Facebook page, a donor contributes a meal to a child. With all the fans participating, it is quite a lot of meals for children hungry in school. That is the idea of the impact this campaign should have. This campaign aims to increase its Facebook reach further by increasing fan base.

Besides increasing the fan base of Facebook, the campaign?Feed by 'Like' should also increase lead generation and brand awareness through Facebook and all the other online channels implemented. Getting support through sponsors and increase interaction and engagement are also the prospective outcomes.

The Akshaya Patra Foundation is a not-for-profit organisation that implements mid-day meal programme in over 10,000 Government and Government aided school across India. The kitchens of Akshaya Patra are spread over 23 locations across 10 States in India, reaching 1.4 million children with a hearty meal every school day. The organisation works in public-private partnership with the Government of India and several State Governments in the country. The organisation aims to reach 5 million children by 2020 and is continuously working to accomplish it.

Spread the word to feed the children by liking our page: http://goo.gl/eoZtcS


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