Thursday, 28 February 2013

Corporate Social Responsibility with Akshaya Patra

Corporate Social Responsibilities are initiatives by Companies towards the betterment of the society. There are many CSR opportunities with Akshaya Patra. The Akshaya Patra Foundation began its operations in the year 2000. It is based in Bangalore and works in a Public-Private Partnership model. It implements the mid-day meal programme under the aegis of Central and various State Governments. Since the start of implementing the mid-day meal programme, the Foundation has received considerable support from Corporate and Individual philanthropists.

As a part of Corporate Social Responsibility with Akshaya Patra, many organizations both from Private and Public sector have wholeheartedly come forward to lend support for the cause of Akshaya Patra. Partnering with Akshaya Patra for CSR activities can be both fulfilling and rewarding. First, the partnering Company has the freedom to choose from a list of opportunities so as to fulfil their CSR objective. Second, by partnering for Corporate Social Responsibility with Akshaya Patra, they will be helping millions of needy children in India who would go on to become the integral part of the nation’s future. Through CSR initiatives the Companies will be taking a constructive step towards building a society that will be educated and free of hunger.

Once a Company partners with Akshaya Patra for its CSR activities, they are open to an array of opportunities to choose from. Companies can extend support by:
  • Either donating for the cause, or
  • Sponsoring a school, meal distribution vehicle, or kitchen equipment, or
  • Companies can also choose to volunteer or conduct fundraising events to help the Foundation, or
  • Opt for creating awareness through online and offline mediums like social media, newspaper articles, and posters or through any other similar mediums.
Choosing any of the above CSR opportunities with Akshaya Patra, is certain to help in countering two of the most critical issues of the UN Millennium Development Goals- hunger and illiteracy.

More than 50 Companies across India and across Public and Private sectors have partnered with Akshaya Patra for their CSR activities. To name a few from the elaborate list are: BHEL, Hindustan Petroleum Corporation Ltd., National Mineral Development Corporation Ltd., SAIL- Bhilai Steel Plant, State Bank of India, Applied Materials, Bosch, CISCO, JSW Steel Plant, Pepsico. India Holding Pvt. Ltd. and the list goes on. All these companies fulfilled their CSR opportunities with Akshaya Patra by supporting and contributing to the Foundation in various ways mentioned above.

When planned well and executed strategically, CSR Initiatives prove to be of commendable step towards achieving a better and brighter future. Reason being this and for the benefit of millions of children in need, Akshaya Patra values all its CSR partners and works towards making the partnership a fulfilling and long lasting one. The Foundation, through its list of activities tries to ensure that the Companies achieve their CSR objectives too. CSR opportunities with Akshaya Patra has the ‘ability to change’ factor prospective.

Currently, this Indian NGO is operating in 9 states of India. It is feeding 1.3 million children across 19 locations in more than 9000 Government schools. By joining hands for Corporate Social Responsibility with Akshaya Patra, you will help the Foundation scale up its operations and reach more and more states, thereby enabling it to feed million more children in India. The Foundation aims to feed 5 million children by 2020 and CSR activities by supportive Companies can certainly help reach this aim. Make Akshaya Patra a choice of your CSR activities today; and be the helping hand in providing food and education to many Indian children in need.

1 comments:

  1. I like your blog post. Keep on writing this type of great stuff. I'll make sure to follow up on your blog in the future.
    NGOS in India

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