Since inception in June 2000, Akshaya Patra has seen involvement of
people from all walks of life towards the noble cause of feeding children.
Akshaya Patra always provides a platform for existing supporters as well as invites
new supporters to get involved in nation building through feeding the young
hearts. Over the years of implementing the mid-day
meal programme, Akshaya Patra has witnessed that each meal has its own
story and each beneficiary has his or her own special dream. Thus the
Foundation has always thrived to provide quality, hygienic and tasty mid-day
meal each day to each of the beneficiaries.
Currently, Akshaya Patra is
operational in 24 locations of 10 states. Each day, Akshaya Patra feeds mid-day
meal to more than 1.4 million children across Government schools. It aims to
feed 5 million children by 2020. The task indeed is humongous but not
unattainable. Working towards the mission, Akshaya Patra welcomes participation
from each member of the country. The participation could be in the form of
skill, time, funds, awareness creation or even volunteering. The recent
partnership with Ching’s Secret is an exemplary one as it has brought in
Ranveer Singh, the Brand Ambassador of Ching’s Secret and popular Bollywood
Star to campaign for Akshaya Patra.
Ranveer has
been actively involved in the planning and execution of the campaign called 'India Ke Hunger Ki Bajao'. The campaign aims to feed at least 1
million children across the country. Ranveer’s sincere support towards the
children was witnessed as he offered his support to 10,000 children and
sponsored their mid-day meals
for an entire year at the launch of the campaign. Along with Akshaya Patra
beneficiaries as Ranveer appeals in this video it just takes 10 seconds and a minimum amount of Rs. 750 to feed a
child for an entire year. This amount has the potential to nourish and change
the life of millions of young citizens. The campaign will receive broadcast in
television, radio and digital platforms. It is also being supported by
well-known brands like Yash Raj Films, India TV, Red FM, Reliance Fresh, Patel
Bros., Paytm, Choitrams and Fluence.
Managing Director of Capital Foods (Ching's
Secret's parent company), Ajay Gupta opines that it’s time to give back to the
society and education of children will definitely lead to a better future of
the country. Ranveer Singh too adds that he loves kids and being able to be involved
with the cause of Akshaya Patra gives him immense joy. He believes that being
the role of Indian youth, he will be able to spread the message and bring in
maximum participation for the cause.
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